Frazer Leal is passionate about helping photographers unlock the full potential of their gear and seize every opportunity to capture stunning shots. As a Sony Digital Imaging Advocate, photographer, and tour guide for World Photo Adventures, Frazer is dedicated to sharing his expertise and inspiring others to capture the world’s beauty.

As a Sony Advocate, Frazer promotes Sony Alpha photography equipment both domestically and internationally. He leads personalised photo workshops through the Sony Scene programme, helping photographers enhance their skills and creativity.

Frazer’s journey into photography began in his teens when he borrowed his dad’s camera during a photo workshop on Fraser Island. From that moment, he was hooked. Since then, Frazer has developed a knack for exploring new locations and honing his photography skills, due to his involvement in the family business. Frazer has guided groups of photographers to iconic locations across Australia and around the globe.